Global Economic Downturn
Anua operates in challenging market environments where levels of construction activity have experienced a dramatic and fundamental contraction. This will continue to be a challenge for the business for the foreseeable future.
Business and Consumer Confidence
Lower levels of business and consumer confidence, combined with lower levels of economic activity, are placing increasing strain on both disposable income and the availability of credit. These had a negative influence on purchasing decisions during the year.
The US state of Virginia relaxed its regulatory requirements in 2011. This has resulted in an influx of competitor residential wastewater treatment products and services and an ongoing decline in Anua’s Puraflo system sales.
The transition of the three UK business units into one consolidated entity alongside the implementation of lean manufacturing and sales processing systems led to particular challenges regarding sales growth and target achievement.